Musings of a Mountain Biker

As part of one of our topics, consumer behaviour, we need to run a small research exercise. More specifically, we were asked to explore how people choose their mountain bikes, with a focus on looking at which brands they evaluate, which information they use and which factors influence their choice etc. We would like to ask you some questions about it and it shouldn’t take long. Your answers are completely anonymous and they will be used purely for the purpose of this exercise. Do you agree to help us?

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IF YES*.

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Thank you very much for your help! Please keep in mind that we are interested in your views and there is no right or wrong answer. Whenever you feel like you would rather not answer a specific question please feel free to say so and we will move to the next one. Are you happy to start?

*by completing the survey you agree to the terms and conditions on this page